Personal pattern mock-up - Illustrator

This personal pattern was develop based on the clients personal brand values, occupation and personality.

Magazine Cover - Illustrator & Photoshop

Fro this magazine cover, I wanted to innovate. I decided to make a GIF cover, where snow would be following from out of the snow globe. The goal of this design is to make the consumer feel like they are inside teh design. 

Magazine Cover - Illustrator

This cover was designed to promote a feeling of "coming back home". No matter if the students are coming from across the state or from another country, this cover is meat to show that USF welcomes them.

Protein Powder post on IG - Canva

I believe social media is the best digital tool to convey brand values and goals. It is a powerful tool to connect with the target market while promoting a long-term brand loyalty.

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Magazine Cover - Illustrator

The "Housing Guide" e-edition is an issue that lists all the housing options for USF student, hence the house design. My main goal for this design was to promote a intimate and comforting feeling. In order to do that I used, a house zoom in of just the main door, earthy color pallet, and elements such as flowers and light. All that to indicate that there is life on the design, portraying a place we can all call home.

Coffee shop website design

Felicitous Coffee & Tea House is a small entrepreneurial coffee shop, with tons of personality. For that reason, the website design mirrors the creativity of the place! The main colors the client pointed were lilac/lavender and brown coffee. The branding is a reflection on the art pieces displayed at the coffee shop, for example, the main page drawing is one of the coffee shop's walls.

This was shoot, edited and post by me. The goal with this post was to, of course, thank the mayor for her visit but also generate a sense of community and credibility to the company.

Protein Powder post on IG - Canva

The goal of this post was to add value and look simple.  I wanted to introduce the  product (Wellious protein powder) by a recipe. That way the consumer would not feel they are being "sold" anything, but would be gaining value out of the content.

Brando collage - Photoshop

This collage mirrors the brand main values and mission. The colors pallet, models, and  background aim to reflect the consumers and their adventures. The movement of the butterflies and leaves show how The North Face is always changing and adapting to consumer needs. 

Magazine Cover - Illustrator 

This cover was designed to be a 2D poster of the "perfect spring break". For anyone from Florida, the perfect Spring Break is in a beautiful beach during the sunset. The retro look and almost  mono-cromatic pallet bring a nostalgia feeling to the design.

Music album cover  - Photoshop

This album cover is designed to reflect the top song of the artist "beautiful things". The cover conveys color, shapes and the great energy that the singer presents.

Logo for coffee shop - Illustrator

Felicitous Coffee shop asked for a more creative, unique, and young look logo. They asked me to combined their welcoming space and their love for coffee. The result is a house, with two beans that form a heart in the center in lilac, which is the main color of the brand. 

Protein Powder post in IG - Canva

This post was fully focused on promoting the benefits of the product. the main goal was to organically lead the consumer to the product, but its benefit to the health and flavor.

This social media post was designed to boost branding  credibility and online presence.

This was shot, edit and post by me. The goal of this post was to create community by sharing a tabling event that the team attended and how many services and resources they offer.